With a career in finance that spans 17 years, four investment banks and four different continents, Cristy Almeida might not seem like the typical start-up type, but the mother of two is currently changing the face of education—and female entrepreneurship—in Hong Kong as the founder and CEO of .

“As a working mom, I found it very tedious to be managing my daily work, which was already very demanding, and the educational development of two kids,” says Almeida, an ex-Goldman Sachs executive who used to spend her weekends building spreadsheets to juggle the administrative aspect of managing her kids’ after-school activities.

Due to the fragmented nature of the supplementary education market in Hong Kong, most educational centres needed to be contacted and booked separately with different course offerings, schedules and payment methods. They also often lacked official websites, online bookings, reviews or the ability to accept credit cards, resulting in an administrative nightmare for parents, especially those with multiple children. Enter Bizibuz.

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